Dynamics of Mass Communication: Media in Transition

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

• Brief ContentsPart I The Nature and History of Mass Communication Chapter 1 Communication: Mass and Other FormsChapter 2 Perspectives on Mass CommunicationChapter 3 Historical and Cultural ContextPart II Media Chapter 4 The Internet and Social MediaChapter 5 NewspapersChapter 6 MagazinesChapter 7 BooksChapter 8 RadioChapter 9 Sound RecordingChapter 10 Motion PicturesChapter 11 Broadcast TelevisionChapter 12 Cable, Satellite and Internet TelevisionPart III Specific Media ProfessionsChapter 13 News Gathering and ReportingChapter 14 Public RelationsChapter 15 AdvertisingPart IV Regulation of the Mass MediaChapter 16 Formal Controls: Laws, Rules, Regulations.Chapter 17 Ethics and Other Informal ControlsPart V Impact of the Media Chapter 18 Social Effects of Mass CommunicationGlossary Photo Credits Index