Dynamics of Heritage Management and Tourism Development

Surabhi Srivastava, PhD, has 18 years of teaching experience in heritage tourism marketing and management. She is an Associate Professor at the Om Kothari Institute of Research and Management, Kota, Rajasthan, India. She has organized workshops, seminars, and presentations and has contributed as the author of four books (national publications) and editor of two books (international publications) on heritage tourism. She has been awarded first prizes for her research and also received the Global Women Inspiration Award (2022) for exploring tribal tourism, nature tourism, and agri-tourism for community development. She holds an MBA and a PhD (both in Tourism) from the University of Lucknow, India, and a PDF (Tourism) from the University of Kota, India.Ruchika Kulshrestha, PhD, is an Assistant Professor at the Institute of Business Management at GLA University Mathura, India. Her research interest pertains to heritage tourism, destination management, tourism marketing, and tourist behavior. She has published her research in international Scopus-indexed journals and has also presented papers at international conferences. She is actively involved in organizing faculty development programs. Her articles are published in the Economic Times, Travel Daily News, and other magazines. She chaired a session at IIM Kashipur and DSMS Durgapur, among others. She has received various awards for her contribution to tourism education. She earned her PhD (Tourism) from Jiwaji University, MBA (Tourism) from IIPS Indore, and is qualified in UGC NET (Tourism Management).

• SECTION I: CHANGING DYNAMICS OF HERITAGE MANAGEMENT AND SUSTAINABLE TOURISM 1. Changing Dynamics of Heritage Management through Sustainability 2. Interpretation as a Management Tool for Birdwatching Tourism Sites: The Case of the Arena Blanca Reserve, Alto Mayo, Perú 3. Challenges in Conservation of Architectural Heritage and Tourism Development in Urban Areas: A Case Study in Ho Chi Minh City, Vietnam 4. Digitization as a Tool for Conservation and Sustainability of the Built Heritages: A Distant Dream or an Existing Reality? 5. The Evolution of the Image of Andalusia in Tourism: From the Foreign Vision to the Integration of the Romantic Cliché in Contemporary Promotional Activity 6. TîrthadarŚana: Pilgrimage-Centric Construct and Reconstruct of Varanasi/KâŚî 7. Heritage Management and Tourism Development Strategies in Tamil Nadu SECTION II: BRANDING AND MARKETING OF HERITAGE TOURISM PRODUCTS 8. World Heritage Sites in the Tourist Destinations Known as "Pueblos Mágicos" (Magic Towns) 9. The Potential of Military Tourism for Peace Fostering and Sustainable Heritage Management 10. "I Am a Central Museum": A Smartphone Application for Filling the Gap Between History and Visitors SECTION III: SOCIAL CULTURAL ASPECTS OF HERITAGE MANAGEMENT AT TOURIST DESTINATIONS 11. Ethnic-Based Heritagization and Interpretation of Past Cultural Legacies in Ethiopia: Its Discourse and Impacts 12. Stakeholder Collaboration for Sustainable Tourism Development at Cham Community’s Living-Sacred Sites in Vietnam: A Living Heritage Approach 13. Preserving Intangible Cultural Heritage of the Khasi Indigenous Community of Meghalaya Through the Nongkrem Dance Festival: An Event Tourism Destination Perspective