Donald Trump and the Branding of the American Presidency
The President of Segments
Inbunden, Engelska, 2022
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This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency.
Produktinformation
- Utgivningsdatum2022-10-31
- Mått148 x 210 x 19 mm
- Vikt438 g
- FormatInbunden
- SpråkEngelska
- Antal sidor235
- FörlagSpringer Nature Switzerland AG
- ISBN9783030304959