Doing Survey Research

Doing Survey Research: A Guide to Quantitative Methods offers a clear, practical, and accessible introduction to designing, conducting, analyzing, and interpreting quantitative survey research. Guiding readers step by step through the research process—from developing research questions and constructing reliable and valid measures to questionnaire design, sampling, statistical analysis, and presenting results — the book emphasizes not only how research is done but also how to make sound methodological decisions along the way.Updated to reflect today’s research landscape, the fifth edition includes new examples and figures, broader coverage of mobile survey methods and modern demographic measurement, and discussions of emerging issues such as artificial intelligence and scholarly communication. It also offers new study aids, chapter summaries, instructional materials, and accessibility features to enhance student learning.Doing Survey Research is concise yet rigorous, making it perfect for undergraduates, beginning graduate students, and anyone seeking a practical guide to conducting surveys or critically assessing research and statistical claims in academic, professional, and everyday contexts.