"A highly practical and readable "how to" guide written by expert researchers, filled to the brim with helpful tips … valuable both as a textbook and as a field handbook."James N. Stanford, Dartmouth College, USA"These highly experienced researchers walk the budding sociolinguist through the essential stages in data collection and analysis in a no-nonsense yet highly engaging manner."Jennifer Smith, Glasgow University, UK"It's hard to think of another book that takes the reader so quickly and effortlessly into the heart of the field of sociolinguistic research."Nick Evans, Australian National University