Doing Media Research
Inbunden, Engelska, 2025
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What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.
You will encounter:
- A 'Fundamentals' section covering eight big topics like 'what is method?'
- A global perspective reflected in case studies of media research in Asia, Africa and South America
- Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes
- Integrated discussion of contemporary issues like the ethics of social media research
This essential companion will empower any media student to tackle their research with confidence and skill.
Produktinformation
- Utgivningsdatum2025-01-27
- Mått170 x 242 x undefined mm
- Vikt690 g
- FormatInbunden
- SpråkEngelska
- Antal sidor312
- Upplaga1
- FörlagSAGE Publications
- ISBN9781529602050