Doing Design Ethnography

• Précis.- Ethnography and Systems Design.- Our Kind of Sociology.- Finding the Animal in the Foliage.- Dispensing with Method.- Doing Fieldwork.- Analysing the Ethnographic Record.- Informing Design.- Some Common Misunderstandings, Objections and Complaints.- Design Ethnography in a Nutshell.

From the reviews: "The book is aimed at practitioners and students ... . the book does actually include some good practical tips on approaches and tools for gaining access to a work situation, gaining trust and approval of users and recording observations. ... I found Doing Design Methodology to be a deep book, grounded in the considerable experience of the authors. A real attempt is made, through the recursive structure ... to get across a clear vision for a particular brand of ethnography." (Paul Matthews, Informer, November, 2012)