Del i serien Chandos Asian Studies Series

Doing Business Successfully in China

Häftad, Engelska, 2011

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Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel.

The first book presented by a true bi-cultural consultant and researcher who has depth knowledge in the understanding of both the Australian and Chinese markets, culture and more importantly the behavioural pattern of people from both sides of the businesses
Provides a totally new perspective for business managers and entrepreneurs to find out how to avoid the same fate as has befallen so many failed enterprises
The new perspective is to highlight the acceptance of cultural differences as the focus for devising and implementing successful strategy

Produktinformation

Utgivningsdatum2011-08-17
Mått156 x 234 x undefined mm
Vikt420 g
FormatHäftad
SpråkEngelska
SerieChandos Asian Studies Series
Antal sidor246
FörlagElsevier Science
ISBN9781843345480

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Företagsekonomi inom Ekonomi och Ledarskap
Projektledning inom Ekonomi och Ledarskap

Dr Mona Chung is an expert in doing business with China. As a bi-cultural person she short-circuits processes and produce results that increase efficiency by between 70% and 50%. Dr Chung is a frequent guest speaker at public forums and tertiary institutions and is the author of an extensive list of publications in cross-cultural business studies. Dr Chung teaches international business, management and marketing.

List of figuresAbout the authorChapter 1: IntroductionChapter 2: Communicating with Chinese by understanding them betterChapter 3: The Chung Model: a practical business exampleChapter 4: Characteristics of the Chinese in commercial negotiationsChapter 5: A culturally sound entry strategy brings successChapter 6: The mindset of culture and its impactChapter 7: Mistakes to avoid in managing multicultural teamsChapter 8: Cultural obstacles to negotiations: new research in ChinaChapter 9: Eat, drink and may your business prosperChapter 10: How to market products to Chinese consumersChapter 11: ConclusionIndex