Dr Mona Chung is an expert in doing business with China. As a bi-cultural person she short-circuits processes and produce results that increase efficiency by between 70% and 50%. Dr Chung is a frequent guest speaker at public forums and tertiary institutions and is the author of an extensive list of publications in cross-cultural business studies. Dr Chung teaches international business, management and marketing.

• List of figuresAbout the authorChapter 1: IntroductionChapter 2: Communicating with Chinese by understanding them betterChapter 3: The Chung Model: a practical business exampleChapter 4: Characteristics of the Chinese in commercial negotiationsChapter 5: A culturally sound entry strategy brings successChapter 6: The mindset of culture and its impactChapter 7: Mistakes to avoid in managing multicultural teamsChapter 8: Cultural obstacles to negotiations: new research in ChinaChapter 9: Eat, drink and may your business prosperChapter 10: How to market products to Chinese consumersChapter 11: ConclusionIndex

Dr Mona Chung is an expert in doing business with China. As a bi-cultural person she short-circuits processes and produce results that increase efficiency by between 70% and 50%. Dr Chung is a frequent guest speaker at public forums and tertiary institutions and is the author of an extensive list of publications in cross-cultural business studies. Dr Chung teaches international business, management and marketing.

• List of figuresAbout the authorChapter 1: IntroductionChapter 2: Communicating with Chinese by understanding them betterChapter 3: The Chung Model: a practical business exampleChapter 4: Characteristics of the Chinese in commercial negotiationsChapter 5: A culturally sound entry strategy brings successChapter 6: The mindset of culture and its impactChapter 7: Mistakes to avoid in managing multicultural teamsChapter 8: Cultural obstacles to negotiations: new research in ChinaChapter 9: Eat, drink and may your business prosperChapter 10: How to market products to Chinese consumersChapter 11: ConclusionIndex

Dr Mona Chung is an expert in doing business with China. As a bi-cultural person she short-circuits processes and produce results that increase efficiency by between 70% and 50%. Dr Chung is a frequent guest speaker at public forums and tertiary institutions and is the author of an extensive list of publications in cross-cultural business studies. Dr Chung teaches international business, management and marketing.

• List of figuresAbout the authorChapter 1: IntroductionChapter 2: Communicating with Chinese by understanding them betterChapter 3: The Chung Model: a practical business exampleChapter 4: Characteristics of the Chinese in commercial negotiationsChapter 5: A culturally sound entry strategy brings successChapter 6: The mindset of culture and its impactChapter 7: Mistakes to avoid in managing multicultural teamsChapter 8: Cultural obstacles to negotiations: new research in ChinaChapter 9: Eat, drink and may your business prosperChapter 10: How to market products to Chinese consumersChapter 11: ConclusionIndex