Doing Business in Guatemala

Challenges and Opportunities

Häftad, Engelska, 2022

AvJohn E. Spillan,Marleen Campbell Lopez

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With its unique mix of theory, historical discussion, case studies, and contemporary analysis, this book provides a complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala.

Produktinformation

Utgivningsdatum2022-05-14
Mått148 x 210 x 12 mm
Vikt266 g
FormatHäftad
SpråkEngelska
Antal sidor179
FörlagSpringer Nature Switzerland AG
ISBN9783030643065

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John E. Spillan is Professor of Management and Director of International Affairs in the School of Business at the University of North Carolina at Pembroke, USA. His research interests are in the areas of international business, management, and teaching pedagogy. He is the author of 50 academic articles and seven books.Marleen Campbell Lopez is Director of International Business Programs at the Universidad del Istmo, Guatemala. She has more than 15 years of experience in international strategy planning for brands in the Latin American region.