Konst & kultur
Doctor Who: The Unfolding Event Marketing, Merchandising and Mediatizing a Brand Anniversary
Matt Hills
Inbunden
1009:-
Uppskattad leveranstid 7-11 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
- Format: Inbunden
- ISBN: 9781137463319
- Språk: Engelska
- Antal sidor: 146
- Utgivningsdatum: 2015-07-20
- Förlag: Palgrave Pivot