In this book, writer and strategist Russell Davies has rounded up a bunch of interesting people to help you: Notice more practise paying attention and everything gets more interesting Collect more gather together what you ve noticed, new ideas pop out Share more get good at sharing it all and more magic arrives. You ll turn the things you notice into a compost of creativity slow hunches, spark files, scrapbooks and moodboards. It s where unexpected elements collide to form new ideas. Then you ll share those ideas. And you ll learn something about yourself your passions and interests. Your life and work will become more creative, fulfilling and fun. Interesting isn t a personality, it s a decision. Don t hunt for diamonds. Get fascinated by pebbles.