Hassan Abouabdelkader is Professor of Education at Moulay Ismail University, Meknes and SIST, British Education, Casablanca, Morocco. He is also a researcher and educational consultant whose professional experience in librarianship and language teaching, respectively at the British Council, Rabat, and Moulay Ismail University, earned him large insights in the field of Applied Linguistics. Abouabdelkader has also worked as a teacher trainer for twenty years at the Ecole Nationales Supérieure before joining the ENSAM, Moulay Ismail University, Meknès where he worked as Professor of English and coordinator of the Communication department. His academic works include his participation in several international conferences and seminars in the United States, Canada, and several European countries.Barry Tomalin is Visiting Lecturer at Glasgow Caledonian University, London, UK. He is Director of the Business Cultural Trainer's Certificate at International House, London and Editor in Chief and Editorial Consultant of two international online academic journals, the ICC-Language Journal and Training, Language and Culture.