Disseminating Dress

Serena Dyer is Early Career Academic Fellow at De Montfort University, UK. She was previously Curator of the Museum of Domestic Design and Architecture, and is the author of Material Lives: Women Makers and Consumer Culture in the 18th Century (Bloomsbury, 2021).Jade Halbert is Lecturer in Design Studies at the University of Leeds, UK. She is a historian of the British fashion industry and fashion business in the post-war period.Sophie Littlewood is the Curator of the Portland Collection at Welbeck Abbey, UK. She specializes in early modern portraiture, dress and armour.

• List of PlatesList of FiguresList of Tables Notes on Contributors Acknowledgements1. Introduction: Fashion TravelsSerena Dyer, De Montfort University, UK, Jade Halbert, University of Huddersfield, UK, and Sophie Littlewood, Welbeck Abbey, UKPart I: Modes of Dissemination2. Dolled Up: The Material Dissemination of Dress in Early Modern EuropeSophie Pitman, Aalto University, Finland3. A Shared World of Words? The Circulation and Dissemination of Clothing Descriptions in Eighteenth-Century EnglandElizabeth Spencer, University of York, UK4. Fashions of the Day: Materiality, Temporality and the Fashion Plate, 1750–1879Serena Dyer, De Montfort University, UK5. The Talking Page: Dress Transmission in Jane Austen's WritingsHilary Davidson, University of Sydney, Australia6. Global Networks of Fashion: The Design and Circulation of British Printed Textiles for Export to West Africa, c.1870–1914Josephine Tierney, University of Warwick, UK7. Propaganda, Patriotism and Rivalry: How the Interests of the Trade Press Shaped British Fashion Following the Second World WarBethan Bide, University of Leeds, UK8. Location, London: Promoting British Ready-to-Wear 1959–1966Liz Tregenza, Independent ScholarPart II: Dissemination in Practice9. Making doublets and disseminating fashions in the sixteenth and seventeenth centuriesRebecca Unsworth, Birmingham Museums Trust, UK10. Lady Charlotte Campbell and Fashionable NeoclassicismAmelia Rauser, Franklin and Marshall College, USA11. Sent to the Other Side of the World: The Fashion for Shetland Fine Lace Knitting in AustraliaRoslyn Chapman, University of Glasgow, UK12. Reporting Royal Dress: Queen Alexandra and Royal Image MakingKate Strasdin, Falmouth University, UK13. Twentieth-Century Clothing Wholesale and the Dissemination of Mass Fashion in Birmingham and the Black CountryJenny Gilbert, University of Wolverhampton, UK14. ConclusionSerena Dyer, Jade Halbert, and Sophie LittlewoodBibliographyIndex

Innovative, wide-ranging, and thought-provoking, Disseminating Dress explores how individuals in pre-digital Britain engaged with makers, magazines, advertising and the views of friends and family in order to successfully negotiate how, when and where to acquire their fashionable wardrobe.