Disruptive Frugal Digital Innovation in Africa

Brighton Nyagadza is a Digital Marketing academic and CABS (UK) Certified Management & Business Educator, currently with the York St John University (YSJU), London Campus, England, United Kingdom, full member of the Marketers Association of Zimbabwe (MAZ), an Associate of The Chartered Institute of Marketing (CIM), United Kingdom and Power Member of the Digital Marketing Institute (DMI), Dublin, Ireland.Abu Bashar is a software consultant in a leading IT firm in the Kingdom of Bahrain. He is also associated with the MTC (Micro Training Centre) as an instructor for Digital marketing and allied subjects. His area of research is in online consumer behaviour – especially impulse buying behaviour; sustainable marketing practices and consumer behaviour.

• Chapter 1. Nexus between Disruptive Digital Frugal Innovation and Sustainable Development in Africa; Chukwuemeka Ugboma Azinge and Enameguono Ekpemuaka Chapter 2. Frugal Innovation and Sustainable Development in Libya; Taher Alkhalaf, Omar Durrah, Abdelbaset Queiri, and Syed Haider Ali ShahChapter 3. Perceptions of the Farming Sector on Disruptive Frugal Technological Innovation in Angola; Jabulani Garwi Chapter 4. The Role of Disruptive Frugal Technologies (Disruptive and Low-Cost Technologies) in Transforming Education and Promoting E-Learning in Africa; Beula Goroba, Admore Mashokoh, and Francisca Kunedzimwe Chapter 5. Blockchain Technology Adoption in Smart Cities: A Critical Analysis of the Opportunities and Challenges in the African Context; Purity Hamunakwadi, Sijekula Mbanga, Lethu K. K. Lujabe, Rahabhi Mashapure, Julius Tapera, Admire Mthombeni, and Bronson Mutanda Chapter 6. Disruptive Digital Technology Adoption: Obstructions and Opportunities for African Family Entrepreneurs; Rahabhi Mashapure, Purity Hamunakwadi, Julius Tapera, Admire Mthombeni, Bronson Mutanda, and Hasmonia Makaza Chapter 7. Disruptive Frugal Digital Innovation: The Possibilities and Challenges in Achieving Sustainable Development in Africa; Admire Mthombeni, Obert Sifile, Julius Tapera, Rahabhi Mashapure, Purity Hamunakwadi, and Bronson Mutanda Chapter 8. Disruptive Digital Technologies and the Performance of Micro, Small-and Medium-Size Enterprises; Bronson Mutanda, Bomi Nomlala, Admire Mthombeni, Julius Tapera, Rahabhi Mashapure, and Purity Hamunakwadi Chapter 9. Digital Technology and Disruptive Frugal Innovation in Africa: Bridging the Divide; Njodzi Ranganai, Gracious Mutipforo, Chipo Katsande, Tendai Shelton Muwani, Solomon Marime, Prosper Tafadzwa Denhere, and Allan C. Muzenda Chapter 10. Frugal Innovations in Africa: The Dark Side; Basil Shumbanhete, Ernest Mugoni, Tanyaradzwa Rukasha, and Collen Sabao Chapter 11. Deployment of Frugal Disruptive Technologies and Modernised Digital Tools for Sustainable Competitive Advantage and Continuous Improvement of Organisational Performance; Julius Tapera, Purity Hamunakwadi, Rahabhi Mashapure, Admire Mthombeni, and Bronson MutandaChapter 12. Artificial Intelligence (AI), Machine Learning (ML) and Big Data Analytics’ Impact on Frugal Digital Marketing Firms; Brighton Nyagadza, Abu Bashar, Neo Ligaraba, Theo Tsokota, Colletor Tendeukai Chipfumbu, Lovemore Chikazhe, Hamilton Tamburayi Katsvairo, Tawanda Taurai Maradze, and Charlene Muswaka Chapter 13. Disruptive Frugal Digital Technology and Small and Medium Enterprises’ Innovation Performance in the Food Sector in Zimbabwe: A Case of SMEs in Masvingo Urban; Dennis Mashoko Chapter 14. Beyond Affordability: The Nexus of Disruptive Digital Frugal Innovation (DDFI) and Transformative Sustainable Development in Africa; Gracious Mutipforo, Njodzi Ranganai, Solomon Marime, Allan, C. Muzenda, Prosper Tafadzwa Denhere, Chipo Katsande, and Tendai Shelton Muwani Chapter 15. Sustainable Human Development in Southern Africa: The Frugal Innovation-Knowledge Intensive Entrepreneurship Nexus; Patient Rambe Chapter 16. Leveraging Digital Technologies for Disruptive Digital Frugal Innovation Towards Achieving Universal Healthcare Coverage in Africa (UHC); Chipo Katsande, Tendai Shelton Muwani, Gracious Mutipforo, Prosper Tafadzwa Denhere, Njodzi Ranganai, Solomon Marime, and Allan C. Muzenda