Dis.Ordering Distribution

Cornelia Storz is Professor of Innovation and Entrepreneurship at Goethe University Frankfurt, Germany.Vinzenz Hediger is Professor of Cinema Studies at Goethe University Frankfurt, Germany.Matthias Krings is Professor of Cultural Anthropology at Johannes Gutenberg University Mainz, Germany.

• Dis/Ordering Distribution: A Short Introduction; Cornelia Storz, Vinzenz Hediger, and Matthias KringsSection I. Infrastructures, Formats, and Rules: How They Matter in Distribution and ProductionChapter 1. The Power of Recommendations: Sculpting Culture in the Digital Era; Dana Oz, Moritz von Zahn, Maximilian Lowin, Shachar Reichman, and Oliver HinzChapter 2. Platform Distribution of Music: How Afrobeats Artists Build Audiences through Social Media and Streaming Algorithms; Bakar Abdul-Rashid JeduahChapter 3. Digital Platforms’ Geographic Distribution Strategies: The Role of Color in Geotargeting; Egbert AmoncioChapter 4. Empires of Distribution: Hollywood, Nollywood, and the Case for Distribution Studies; Vinzenz HedigerSection II. Distribution as a Force Shaping Production: The Case of MemesChapter 5. Beyond Spreadability and Virality: Distributing Internet Memes in Limited Circles and Circular Motions; Jana ZündelChapter 6. Nigerian Afrobeats: From Memes to Streams?; Tom SimmertSection III. Cultural Entrepreneurs in the Platform BusinessChapter 7. Streaming Nollywood Before Netflix: iROKOtv and the Global Distribution of Nigerian Cinema; Sonia CampaniniChapter 8. Brokers, Platforms, and the Global Distribution of Afrobeats Music; Ute Röschenthaler and Tom Simmert