Disappearance of Hong Kong in Comics, Advertising and Graphic Design

Wendy Siuyi Wong is Professor in the Department of Design at York University in Toronto, Canada. She has taught in Hong Kong, the United States and Australia, and has established an international reputation as an expert in Chinese graphic design history and Chinese comic art history.

• 1. Introduction: The unveiling of the disappearance.- 2. Tracing the origins of Hong Kong manhua: A case of culture of disappearance.- 3. Reinventing Hong Kong manhua: A case of the non-appearance.- 4. A history of Hong Kong comics in film adaptations: The appearance of self-identities.- 5. Construction of Hong Kong modern living: Household product and appliance advertisements in the pre-television era.- 6. Reconfiguring a new tradition of ideal family size: A case study of the Family Planning Association of Hong Kong, 1977–1982.- 7. Transitory identity of Hong Kong: A Reading of Cathay Pacific Airways Television Commercials.- 8. Negotiating the marginalized identity of Hong Kong: A case in graphic design.- 9. An international design identity of Hong Kong: Colonization, decolonization, and recolonization.- 10. Not the same: Rethinking Chineseness in a global context through poster design.

“This book could prove useful for those interested in the shifting dynamics of Hong Kong and how it is reflected in media such as scholars and professionals in the fields of diplomacy, history, communication, and cultural studies.” (Tyler M. Wilson, CBQ Communication Booknotes Quarterly, Vol. 51 (3-4), 2020)