Jay R. Gould,

• Preface PART I—WHAT IS TECHNICAL COMMUNICATION?A New Approach to Effective Writing Robert R. Rathbone PART II—BASIC FORMS OF TECHNICAL COMMUNICATIONVoracities and Verities Are Sometimes Interacting Lionel D. Wyld The Persuasive Proposal Lois DeBakey Planning the Technical Paper Jay R. Gould Effective Oral Presentation of Scientific and Technical Information Herman A. Estrin and Edward J. Monahan PART III—TECHNICAL COMMUNICATION IN PRACTICEProducing Good Technical Communications Requires Two Types of Editing E. F. Boomhower Making Technical Writing Easier L. Clinton Hawes An Editor's Viewpoint on Preparing News Releases Sydney F. Shapiro An Analytical Approach to the Development of Technical Sales Literature Harry W. Smith, Jr. PART IV—EVALUATING TECHNICAL COMMUNICATIONGrading Technical Reports with the Cassette Tape Recorder: The Results of a Test Program at the United States Air Force Academy David L. Carson and John B. McTasney External Examiners for Technical Writing Courses Thomas M. Sawyer PART V—VIEWPOINTS IN TECHNICAL COMMUNICATIONThe Trouble with Technical Writing Is Freshman English W. Earl Britton Readability Techniques for Authors and Editors Frances J. Laner Motivating Students with a Winning Assignment L. P. Driskill