Srinivas Pingali is an adjunct professor at the Indian Institute of Management (IIM) Udaipur, Rajasthan, India. He specialises in digital strategies, digital marketing, and product management. Srinivas has published several books, case studies, and articles on these topics and is a frequent speaker at industry forums.Prior to his academic career, Srinivas has over thirty years of varied experience in multinationals and entrepreneurial companies across the globe.Shankar Prakash is an Adjunct Professor at the Indian Institute of Management (IIM) Udaipur, Rajasthan, India, specialising in AI, Internet of Things (IoT), Machine Learning Operations (ML-Ops), and digital technologies. An Executive Fellow in Management from the Indian School of Business (ISB), his research focuses on how digital and deep tech influence organisational capabilities and business models. With 20 years of industry experience in consulting and digital transformation across International Business Machines (IBM) Corporation, Ernst & Young (EY), Wipro, and TVS, he brings rich practical insights to academia. He holds engineering and management degrees from VIT and ISB.Jyothi R. Korem is a Professor of Practice at Mahindra University in the area of strategy and general management. She has over 25 years of experience in leading technology-driven business transformation engagements across various industries in multiple regions worldwide. She brings a unique perspective to digital transformation, having worked across the entire value chain—product, consulting, and IT service organisations. Jyothi has a master’s in industrial engineering from the National Institute of Industrial Engineering (NITIE)—currently Indian Institute of Mumbai (IIM), Mumbai, Maharashtra, India—and is an Executive Fellow in Management (doctoral equivalent) from the Indian School of Business, Hyderabad, Telangana, India.

• List of Figures. List of Tables. List of Exhibits. Preface to the Second Edition. Preface to the First Edition. Acknowledgement. Glossary. 1. Introduction to Digital Transformation 2. Strategic Management 3. Product and Process Innovation 4. Business Model Innovation 5. Organisational Innovation 6. Digital Technologies 1 7. Digital Technologies 2 8. Composite Technologies 9. AI and Gen AI 10. Platform Strategies 11. Digital Security 12. Implementing Digital Technologies 13. Building Digital Business Cases. Index.