Digital Transformation of the Fitness Sector

Jerónimo García-Fernández is Associate Professor and researcher in Sport Management at the Universidad de Sevilla (Spain), and Chief Research and Development Officer of Valte-Fitbe, a technological Spinoff.Manel Valcarce-Torrente is Chief Executive Officer of Valgo Sports Consulting and Chief Marketing Officer of Valte-Fitbe, a technological Spinoff. Professor and researcher at Valencian International University (Spain).Sardar Mohammadi is Associate Professor and researcher in Sports Management and Sport Marketing at the University of Kurdistan, Iran.Pablo Gálvez-Ruiz is a Professor and researcher at Valencian International University, Spain, and Club Manager in BeOne Fitness & Sport.

• Chapter 1. The Challenges of Digital Transformation in the Fitness Industry in the World; Jerónimo García-Fernández, Manel Valcarce-Torrente, Pablo Gálvez-Ruiz, and Sardar Mohammadi Part I. The European Industry Chapter 2. The Digitally-Enabled UK Fitness Sector; Ray Algar and Guy Griffiths Chapter 3. The Spanish Fitness Industry and the Digital Transformation; Manel Valcarce-Torrente, Pablo Gálvez-Ruiz, and Jerónimo García-Fernández Chapter 4. Digital Transformation and Innovation in Portugal Fitness Centres; Vera Pedragosa and Helena Ferreira Barbosa Chapter 5. To Become Digital or Not… The Case of Greece; Efi Tsitskari and Alexios Batrakoulis Chapter 6. Fitness and Digital Transformation in Turkey; Ali Sevilmiş and Erkan Faruk Şirin Chapter 7. Digital Transformation in the Fitness in Italy; Paolo Menconi and Paolo Monesi Chapter 8. Digital Fitness in Lithuanian Fitness Centers; Irena Valantine, Inga Staskeviciute-Butiene, and Edvinas Eimontas Part II. The North – South American Industry Chapter 9. The Digital Fitness Industry in the U.S; Devin J. F. Anderson, Hannah H. Bo, Troy T. Zhao, and James J. Zhang Chapter 10. The Digital Transformation in Mexico: The Case of the Fitness Industry; Isela Guadalupe Ramos Carranza, Ciria Margarita Salazar, and Edwin Román Albarrán Jardón Chapter 11. Digital Transformation Practices in the Brazilian Fitness Industry; Flávia da Cunha Bastos, Raquel Vieira Nakamura, and Guilherme Moscardi Monteiro Chapter 12. Digitization, Transformed or Disguised? The Digital Transformation in Argentina; Guillermo Vélez Part III. The Asia – Pacific Industry Chapter 13. The Indian Fitness Industry: Impact of Digitalization; Linsy Mathew, and Simon George Chapter 14. Digitalisation of the Fitness Industry in Australia: Disruption, Adoption and Opportunities; Duncan Murray, Karen Williams, and Michelle Zacharko Chapter 15. The Digital Transformation of Health and Fitness Clubs in Japan; Yasuhiro Watanabe and Toshie Takahashi Chapter 16. The Digital Transformation in the Fitness Sector of China; Liangjun Zhou and Ziqing Tuo Part IV. The Africa and Middle East Industry Chapter 17. The Evolution of Digital Transformation in Saudi Arabia´s Fitness Industry; Nawaf Almohaimeed and Marta Perez-Villalba Chapter 18. The Fitness Digital Transformation in Egypt; Khaled Ebada and Hamdy Mansour Chapter 19. The Digital Transformation of the Fitness Sector in Kenya; Stanley Kagunda Kinuthia and Margaret Gathoni Kinuthia Chapter 20. Digital Transformation in Iranian Fitness Centers; Mojtaba Ghasemi Siani, Sardar Mohammadi, and Korosh Veisi