Digital Transformation in Education and Communication Sciences

Aicha Adoui is an academic known for her expertise in the fields of internationalization and international education, with a focus on the intersection of soft power, diplomacy, and higher education. She has recently edited and published a book titled: Internationalization of Higher Education and Digital Transformation Internationalization of Higher Education and DigitalTransformation: Insights from Morocco and Beyond. She has also co-edited the book Internationalization of Higher Education: Moroccan Perspectives and GlobalConnections. She also published International Higher Education and The Rise of Soft Power As Cultural Diplomacy: A Comparative Study of Morocco and South Korea.

• Chapter 1: Introduction.- Chapter 2: Mediology and University Training in the Digital Age.- Chapter 3: Written Language Practices in MOOCs: Towards a New Approach to the Ethnography of Communication in the Digital Age.- Chapter 4: The Impact of Chatbots on Cognitive Offloading: Between Capacity Optimisations and risk of Dependency.- Chapter 5: Exploring the Role of Digital Transformation in Reshaping Teacher-Student Relationship in Online Environments: Moodle as a Case Study.- Chapter 6: Digital Storytelling as a Decolonial Pedagogical Strategy in Moroccan Higher Education: Enhancing Creativity, Critical Thinking, and Knowledge Equity.- Chapter 7: Artificial Intelligence and Personal Development in Engineering Education: A Human-Centered Approach to Digital Learning.- Chapter 8: Current Trends in Organizational Communication: A Systematic Mapping Study.- Chapter 9: The Cultural and Social Dimensions of Digital Identity: Theoretical and Practical Implications.- Chapter 10: The Impact of Social Media on the Digital Identity Construction of Journalism Students: Reputation Management and Sociability.- Chapter 11: Digital Communication in the age of Intelligent Tools: New forms of sociability and interaction.- Chapter 12: The digital transformation of the Moroccan public sector: between notable advances and persistent challenges.- Chapter 13: Determinants of Perceived Performance in Public Digital Platforms: Insights from Private Sector Actors in Morocco.- Chapter 14: Higher Education in Transition: Moodle-Based Teacher–Student Interaction and Student Engagement in Morocco.- Chapter 15: Governmental Communication in Morocco: Towards Improving the Governmental Communication Services via Social Media.- Chapter 16: Conclusion.