Aicha Adoui is an academic known for her expertise in the fields of internationalization and international education, with a focus on the intersection of soft power, diplomacy, and higher education. She has recently edited and published a book titled: Internationalization of Higher Education and Digital Transformation Internationalization of Higher Education and DigitalTransformation: Insights from Morocco and Beyond. She has also co-edited the book Internationalization of Higher Education: Moroccan Perspectives and GlobalConnections. She also published International Higher Education and The Rise of Soft Power As Cultural Diplomacy: A Comparative Study of Morocco and South Korea.