Digital Transformation for Business Sustainability and Growth in Emerging Markets

Sumesh Dadwal is a Senior lecturer of Strategy at LSBU Business School, UK. Previously he had worked at Northumbria University London and other HEIs in the UK.Pawan Kumar is Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India.Rajesh Verma is Sr. Dean & Professor of Strategy at Mittal School of Business, Lovely Professional University, India.Sunil Kumar is an Associate Professor at Shoolini University, Himachal Pradesh, India.

• Chapter 1. Turbo Boost Digital Transformation Integration Business Sustainability and Innovation: Photovoltaic Cells for Smart Cities Gratifying SDG 11(Sustainable Cities and Communities); Bhupinder Singh and Christian Kaunert Chapter 2. Bridging the Digital Divide: Challenges and Opportunities for Sustainable EdTech in Emerging Markets; Manpreet Kaur Riyat, Amit Kakkar, Avinash Rana, and Dhrupad Mathur Chapter 3. Investigating the Impact of Industry 4.0 in Procurement Process Re-Engineering: A Cross-Sectoral Perspective; Kanwal Jahan and Farooq Habib Chapter 4. Quantum Computing’s Role in Advancing Sustainability; Anup Kumar Chapter 5. Generative AI Adoption by Organization Through Technology Socialisation: A Case Study of SMEs in the Emerging Market; Zhewen Tang and Sen Yang Chapter 6. Adopting Industry 4.0 Technologies in the UK Manufacturing Supply Chains; Buddhi Rajini Munasinghe, Abdul Ali, Farooq Habib, and Murtaza Farooq Khan Chapter 7. Data-Driven Marketing in Emerging Markets: Navigating Challenges for Sustainable Development; Sumant Kumar Tewari Chapter 8. Small and Medium Enterprises (SMEs) and Sustainable Economic Development; Festus Edobor and Amina Sambo-Magaji Chapter 9. A Comprehensive Review of Digital Transformation for sustainable development in Emerging Markets- vis-a-vis Blockchain and Gamification; Rimzim Tyagi and Pooja Khanna Chapter 10. Sustainable Digital Transformation in Online Advertising (Analyzing User Notions on Ad Campaigns of Select E-Commerce Platforms); Teki Yaswanth Kumar and N Kishore Babu Chapter 11. Sustainable Digitalization A Review of Literature and Indian Initiatives; Pooja Kansra, Pawan Kumar, and P James Daniel Paul Chapter 12. Role of Sustainable Finance in Contributing to the Growth of Indian Economy; Shyam Sunder Agrawal and Suraj Kumar Mukti Chapter 13. Leveraging Chatbots for Digital Transformation in Emerging Markets Fostering Investor Awareness and Resolving Grievances for Sustainable Development in Developing Economies; Mahesh Chandra Joshi, Richa Bhatia, and Hitesh Jhanji