Digital Television Strategies

Business Challenges and Opportunities

Häftad, Engelska, 2002

AvA. Griffiths

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In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?

Produktinformation

Utgivningsdatum2002-10-22
Mått152 x 229 x 12 mm
Vikt315 g
FormatHäftad
SpråkEngelska
Antal sidor196
Upplaga2001
FörlagPalgrave Macmillan
ISBN9781349666706

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ALAN GRIFFITHS is managing partner of e-communications, the independent communications consultancy. Before this, as Head of Multimedia, he created the BBC News online site. He was Editor of Business Programmes for BBC News for five years, writing and creating television and radio programmes about business. He has appeared many times on radio and television talking about new communications technologies. He has advised the States of Guernsey, Philips Electronics, the Financial Times, City and Guilds, the Government of Malta, JCB and SkyDigital. He is the author of Quicksilver Companies: The Battle for the Online Consumer, published by Palgrave Macmillan.