Digital Technology and the Future of Broadcasting

John V. Pavlik is professor in the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey.

• Series Editor’s ForewordIntroductionPart I: Research Challenges in a Changing Broadcast EnvironmentChapter 1 Backchannel Communication Motives in Predicting Social Presence and Sports Channel Commitment during the First Social Media OlympicsYoungChan Hwang, SBS (Seoul Broadcasting System) and Joon Soo Lim, Syracuse UniversityChapter 2 Double Vision: An Eye Tracking Analysis of Visual Attention between Television and Second Screens Miao Guo, Ball State University and Michael Holmes, Ball State UniversityChapter 3 Twitter and Television: Broadcast Ratings in the Web 2.0 Era Michael Brouder, Ball State University and Robert Brookey, Ball State UniversityPart II: Research Issues and Advances in Global BroadcastingChapter 4 Broadcast and New Media Use in China: Findings from a National Survey Fei Shen, City University of Hong Kong; Zhian Zhang, Sun Yat-sen University; and Mike Zhengyu Yao, City University of Hong KongChapter 5 Sensational Pictures: An Analysis of Visual Structure on Five Transnational Arab News ChannelsMichael D. Bruce, University of AlabamaChapter 6 Telepresence and Immersion with High-Definition Digital Displays: Background and Future Directions for Research Peter Seel, Colorado State UniversityPart III: International Perspectives on Broadcasting in the Digital AgeChapter 7 The Future of Television: An Arab PerspectiveJoe Khalil, Northwestern University in QatarChapter 8 Tourism as a mediated practice in a global media context: The gaze of female Korean tourists to New York City and the meaning of their practicesEunkyung E.K. Lee, Social Innovation Center, The Hope InstituteChapter 9Assessing the role audience plays in digital broadcasting today and tomorrow Dwight DeWerth-Pallmeyer, Widener UniversityChapter 10Digital broadcasting and the Media Monitoring SystemRandolph Kluver, Texas A&M UniversityChapter 11 Diversity in digital media at home and abroad Naeemah Clark, Elon UniversityChapter 12The Legacy of Dr. Horrible: Potential Research into Second-Screen Intrusion, Coordination, and InfluenceTim Hudson, Point Park UniversityChapter 13Changing ParadigmMitchell Shapiro, University of MiamiChapter 14: Concluding Reflections Ok Glass:’ Implications of Wearable Technologies for the Future of BroadcastingJohn V. Pavlik, Rutgers University

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