Akademibokhandeln
Adnan Ahmed Sheikh, Syed Abdul Rehman Khan, Nadir Munir Hassan, Muhammad Tanveer - Digital Marketing in Sustainable Logistics and Supply Chain Management, Häftad

Häftad, Engelska, 2027

Del i serien Developments and Advances in the Supply Chain Industry

Digital Marketing in Sustainable Logistics and Supply Chain Management

Strategies, Innovations, and Impact

Av Adnan Ahmed Sheikh, Syed Abdul Rehman Khan, Nadir Munir Hassan, Muhammad Tanveer

1799 kr

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Beskrivning
Digital Marketing in Sustainable Logistics and Supply Chain Management: Strategies, Innovations, and Impact offers an interdisciplinary examination of the intersection between digital marketing tools and sustainable supply chain practices. This reference explores how digital innovations enhance supply chain transparency, customer engagement, and environmental responsibility, supported by academic research and practical case studies from global contributors.

The book’s chapters cover foundational concepts including digital marketing technologies like AI, IoT, and data analytics applied to sustainable SCM. It addresses sustainability principles in logistics, the role of artificial intelligence in integrating marketing with supply chains, and innovative digital marketing strategies to engage suppliers and customers. Further topics include challenges to implementation, future trends, consumer perspectives on green products, and global regional case studies demonstrating diverse approaches and solutions.

This reference benefits academics, researchers, and practitioners including supply chain managers, marketing professionals, and sustainability advocates seeking actionable knowledge and strategic frameworks for digital transformation in sustainable logistics. It is also valuable for faculty and postgraduate students in marketing, supply chain management, and sustainability programs, as well as policymakers and technology providers aiming to foster sustainable, transparent, and resilient supply chains.

  • Provides clear frameworks and strategies for integrating digital marketing with sustainable supply chain management to enhance operational efficiency and environmental responsibility
  • Presents evidence-based case studies and real-world examples demonstrating successful implementation of the concepts
  • Offers insights into emerging technologies and trends such as AI, IoT, blockchain, and data analytics that enable sustainable, customer-focused supply chains
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Adnan Ahmed Sheikh is an Associate Professor of Marketing at Effat University, Jeddah, Saudi Arabia. He completed his Ph.D. at University Utara Malaysia. Dr. Sheikh has over 13 years of experience working in industry and academia. He is affiliated with several reputable journals and has published several supply chain articles. He has attended more than 10 international conferences and conducted more than 20 seminars and trainings for corporate firms and educational institutes. His research interests are focused on sustainable supply chains, technology and digital transformation, green consumption, and circular economy. Dr. Syed Abdul Rehman Khan is Director of Business Research and Consultancy Ltd, Sheffield, UK, a Certified Supply Chain Professional (CSCP) credentialed in the USA, and a postdoctoral fellow from Tsinghua University. With over 15 years of core experience at both industry and academic levels, he has published nearly 200 peer-reviewed articles in SSCI/SCI and ABS-listed journals, with several papers indexed in Essential Science Indicators (ESI). He is the author of 11 published academic books on business administration, circular economy, and green practices in business operations. He received scientific innovation awards three times consecutively by the Education Department of Shaanxi Provincial Government, China. Dr. Khan also holds memberships in APCIS-U.S.; Production and Operation Management Society, India; Council of Supply Chain Management of Professionals U.S.; Supply Chain Association of Pakistan; and Global Supply Chain Council China.Nadir Munir Hassan is an Assistant Professor of Marketing, at Department of Business & Public Administration, Emerson University, Multan Pakistan. He served as an Assistant Professor of Marketing, Department of Business Administration, Air University, Islamabad, Multan Campus for more than 12 years. He has also been invited to several conferences as a keynote speaker. His research interests are focused on sustainable development, blockchain technologies, logistics, sustainable supply chains, and green supply chains.Dr. Muhammad Tanveer is an Associate Professor at the College of Business, Imam Mohammad Ibn Saud Islamic University, Riyadh, Saudi Arabia. Dr. Tanveer holds a Ph.D. from Lincoln University College and has published over 70 research articles across leading publishers. His research spans sustainability, green HRM, digital transformation, and leadership. He has authored book chapters, served as a guest editor in several reputable journals, and is the editor of an academic book in his field. Known for his dedication to teaching and mentoring, Dr. Tanveer is deeply committed to advancing impactful, interdisciplinary research that bridges academia and practice in emerging economies.

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