Prof. Dr. Richard C. Geibel holds a professorship in business administration at IU International University, Germany and heads the E-Commerce Institute, which develops business management concepts for companies and associations on a scientific basis. Prior to this, he served as dean of the master’s degree program in Digital Management and was a professor of management and entrepreneurship for over ten years. His research focuses on digital transformation, e-commerce, and social commerce. As an alumnus of MIT in Cambridge, Massachusetts, USA, he regularly collaborates with researchers at the Sloan School of Management.Prof. Dr. Shalva Machavariani is Vice-rector at East European University, Tbilisi, Georgia. He is also Head of Bachelor’s English Language Programs for Doctoral and Business Administration in Business Administration, Candidate of Economic Sciences. He is the author of several manuals, participant and organizer of dozens of scientific conferences, seminars, and research, more than 90 scientific publications, works, and monographs.