Digital Health Promotion

Ivy O’Neil is former Principal Lecturer and Professional Lead for the Health Promotion team at Leeds Beckett University

• Chapter 1 – IntroductionChapter 2 - Recent Development in Digital Technology relating to Public HealthChapter 3 – The alignment of digital health promotion to health promotion principles and valuesChapter 4 – Behaviour change approach and behaviour theories in digital health promotionChapter 5 - Big Data and Public Health managementChapter 6 – Digital technology and Health Inequality  Chapter 7 – Looking to the future

‘This book addresses a significant need, exploring health promotion strategies in light of new digital technologies and advances in communications. I particularly appreciate the incorporation of values-based and ethical considerations, with emphasis on health inequities and a more critical health promotion practice – perspectives of key importance in our current communications climate.’Charlotte Lombardo, Program Director, MPH–Health Promotion, University of Toronto‘Digital technologies have major implications for healthcare and public health. This book offers a necessary critical look at the ways in which digital health not only views responsibility for health but also offers new forms of surveillance and social inequalities.’Jane Wills, London South Bank University and author of Foundations for Health Promotion