Digital Enablement And Innovation In China: A Casebook

Inbunden, Engelska, 2019

AvPan Shan Ling,PAN SHAN LING,Shan-ling Pan,Derek Wen Yu Du,Haibo Hu,Australia) Pan, Shan-ling (Univ Of New South Wales,China) Du, Derek Wen Yu (Beihang Univ,China) Hu, Haibo (Jiangxi Univ Of Finance & Economics

1 179 kr

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The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.

Produktinformation

Utgivningsdatum2019-03-25
Mått152 x 233 x 17 mm
Vikt424 g
FormatInbunden
SpråkEngelska
Antal sidor184
FörlagWorld Scientific Publishing Co Pte Ltd
ISBN9789813276352

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