Digital Business Models

Annabeth Aagaard is Associate Professor at Aarhus University, Denmark, where she conducts research in digital and sustainable business models, innovation management, and open innovation. She is Research Director of Centre for Business Development at Aarhus University, which carries out international research and projects combining business development and digital technologies. In addition, she is the CEO and owner of the consultancy company, KnowledgeHouse, which has designed and implemented strategies and development projects among top 100 companies in Scandinavia. She has 20 years of experience working in these fields, drawing on her experiences in the academic, public, and private sectors, where she was formerly a manager and management specialist. She has published nine textbooks and management handbooks and over 200 scientific papers, conference papers, and public articles in total on management, business development, innovation, and sustainability. Her scientific research is published in acclaimed, peer-reviewed journal articles, including the Journal of Product Innovation Management, Creativity & Innovation Management, and the Scandinavian Journal of Management.

• The Concept, Frameworks, Drivers and Challenges of Digital Business Models.- The Internet of Things as driver for digital business model Innovation.- Value creation for Intelligent Connected Vehicles: An industry value-chain perspective.- Digitization of value chains and ecosystems.- How business value is extracted from operational data: A case study.- Digital business model innovation – Implications for offering, platform and organization.- Service markets: Digital business models and international expansion.- The impact of the European general data protection regulation (GDPR) on future data business models: Towards a new paradigm and business opportunities.- Prosumers’ digital business models for electric vehicles: Exploring Microfoundations for a balanced policy approach.- Summary and Concluding Remarks.