Hoppa till sidans huvudinnehåll

Diffusion of Innovations, 5th Edition

Häftad, Engelska, 2003

AvEverett M. Rogers

409 kr

Skickas . Fri frakt för medlemmar vid köp för minst 249 kr.

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990's, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Produktinformation

  • Utgivningsdatum2003-11-17
  • Mått156 x 235 x 36 mm
  • Vikt620 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor576
  • Upplaga5
  • FörlagSimon & Schuster
  • ISBN9780743222099

Tillhör följande kategorier

Hoppa över listan

Mer från samma författare

James W. Dearing, Everett M. Rogers - Agenda-Setting, Inbunden
Del 6

Agenda-Setting

James W. Dearing, Everett M. Rogers

Inbunden, 1997

4 089 kr

James W. Dearing, Everett M. Rogers - Agenda-Setting, Häftad
Del 6

Agenda-Setting

James W. Dearing, Everett M. Rogers

Häftad, 1996

2 969 kr

Hoppa över listan

Du kanske också är intresserad av

James W. Dearing, Everett M. Rogers - Agenda-Setting, Häftad
Del 6

Agenda-Setting

James W. Dearing, Everett M. Rogers

Häftad, 1996

2 969 kr

James W. Dearing, Everett M. Rogers - Agenda-Setting, Inbunden
Del 6

Agenda-Setting

James W. Dearing, Everett M. Rogers

Inbunden, 1997

4 089 kr