Jacob Matthews is Professor of Information and Communication Sciences at the Culture and Communication department of Paris VIII University, France. He is former director of the Cemti lab, founded by Armand Mattelart in 2000, and now a researcher at the LabSIC team of Sorbonne Paris Nord University, where he leads a program investigating links between AI and blockchain players in the culture and communication industries. He has specialised for the last fifteen years in the socio-economics of the web and culture industries.