David Blanke is professor of history and chair at Texas A&M University—Corpus Christi.David Steigerwald is professor o f history at The Ohio State University

• Chapter 1. “Choice as the American Ideal: The Scholars’ Conundrum,” By David Blanke and David SteigerwaldChapter 2. “The Imperial Politics of Globavore Consumption in the Late Nineteenth and Early Twentieth Centuries,” by Kristin HogansonChapter 3. “Emotions in the Marketplace,” by Susan J. MattChapter 4. “Inconspicuous Consumers in the United States-Mexico Borderlands,” by Alexis McCrossenChapter 5. “Beyond the Producer/Consumer Divide: Expert Consumers in American Home Audio, 1945-1975,” by Jeffrey TangChapter 6. “David Riesman on the Frontiers of Consumption,” by David SteigerwaldChapter 7. “Aggravating Autos, Gyp Mechanics and the Limits of Consumer Advocacy,” by Kevin BorgChapter 8. “Behold their Mighty Hands – Commercial Film and the Perversity of Modern Mass Consumerism,” by David BlankeChapter 9. “Moses and the Marketplace: Ten Commandments Monuments and the Postwar Youth Crisis,” by Joseph HakerChapter 10. “Unraveling the Culture of War: Global Hollywood and American Politics in the Age of 9/11,” by Lary MayChapter 11. “Concluding Thoughts,” by David Blanke and David Steigerwald

Undergraduates and nonacademics should have no trouble making sense of the arguments. . . .Most of the essays explain how consumers acted through goods to improve their lives and make sense of the world.

David Blanke is professor of history and chair at Texas A&M University—Corpus Christi.David Steigerwald is professor o f history at The Ohio State University

• Chapter 1. “Choice as the American Ideal: The Scholars’ Conundrum,” By David Blanke and David SteigerwaldChapter 2. “The Imperial Politics of Globavore Consumption in the Late Nineteenth and Early Twentieth Centuries,” by Kristin HogansonChapter 3. “Emotions in the Marketplace,” by Susan J. MattChapter 4. “Inconspicuous Consumers in the United States-Mexico Borderlands,” by Alexis McCrossenChapter 5. “Beyond the Producer/Consumer Divide: Expert Consumers in American Home Audio, 1945-1975,” by Jeffrey TangChapter 6. “David Riesman on the Frontiers of Consumption,” by David SteigerwaldChapter 7. “Aggravating Autos, Gyp Mechanics and the Limits of Consumer Advocacy,” by Kevin BorgChapter 8. “Behold their Mighty Hands – Commercial Film and the Perversity of Modern Mass Consumerism,” by David BlankeChapter 9. “Moses and the Marketplace: Ten Commandments Monuments and the Postwar Youth Crisis,” by Joseph HakerChapter 10. “Unraveling the Culture of War: Global Hollywood and American Politics in the Age of 9/11,” by Lary MayChapter 11. “Concluding Thoughts,” by David Blanke and David Steigerwald

Undergraduates and nonacademics should have no trouble making sense of the arguments. . . .Most of the essays explain how consumers acted through goods to improve their lives and make sense of the world.

David Blanke is professor of history and chair at Texas A&M University—Corpus Christi.David Steigerwald is professor o f history at The Ohio State University

• Chapter 1. “Choice as the American Ideal: The Scholars’ Conundrum,” By David Blanke and David SteigerwaldChapter 2. “The Imperial Politics of Globavore Consumption in the Late Nineteenth and Early Twentieth Centuries,” by Kristin HogansonChapter 3. “Emotions in the Marketplace,” by Susan J. MattChapter 4. “Inconspicuous Consumers in the United States-Mexico Borderlands,” by Alexis McCrossenChapter 5. “Beyond the Producer/Consumer Divide: Expert Consumers in American Home Audio, 1945-1975,” by Jeffrey TangChapter 6. “David Riesman on the Frontiers of Consumption,” by David SteigerwaldChapter 7. “Aggravating Autos, Gyp Mechanics and the Limits of Consumer Advocacy,” by Kevin BorgChapter 8. “Behold their Mighty Hands – Commercial Film and the Perversity of Modern Mass Consumerism,” by David BlankeChapter 9. “Moses and the Marketplace: Ten Commandments Monuments and the Postwar Youth Crisis,” by Joseph HakerChapter 10. “Unraveling the Culture of War: Global Hollywood and American Politics in the Age of 9/11,” by Lary MayChapter 11. “Concluding Thoughts,” by David Blanke and David Steigerwald

Undergraduates and nonacademics should have no trouble making sense of the arguments. . . .Most of the essays explain how consumers acted through goods to improve their lives and make sense of the world.