Metin Kozak (Edited By) Metin Kozak holds a PhD degree from Sheffield Hallam University, UK. As a Research Fellow, Metin was affiliated with the University of Namur (Belgium) and as a Visiting Professor at Hong Kong Polytechnic University (SAR China) and Bournemouth University (UK). He serves as an editorial board member and ad hoc reviewer of over 20 journals in tourism and hospitality. He has the publication record of 40+ books released with internationally well-known publishers including CABI, Routledge, Elsevier, Emerald, among others. His research interests entail consumer behaviour and marketing. His current affiliation is with the School of Communication, Kadir Has University, Türkiye. He collaborates with several international universities and co-organizes two conferences in tourism: RESNET and ATMC. https://orcid.org/0000-0002-9866-7529Noel Scott (Series Edited By) Noel Scott is Adjunct Professor of Tourism Management in the Sustainability Research Centre, University of the Sunshine Coast. His research interests include the study of wildlife tourism, tourism experiences, destination management and marketing, and stakeholder organization. He has over 300 academic articles published including 16 books. He is on the Editorial Board of 10 journals, a Fellow of the Council of Australian University Tourism and Hospitality Educators, and a member of the International Association of China Tourism Scholars.Eric Laws (Series Edited By) Eric Laws has an MPhil from the University of Surrey and a PhD from Griffith University. He has retired from full time academic life, and is Visiting Professor at Leshan Normal University, Sichuan, P.R. China. His research interests include tourism service quality, destination management, crisis management and elephant tourism. Eric's publications include nearly 100 journal articles, book chapters and conference papers. The Elephant Tourism Business is Eric's twentieth authored or edited book.