Metin Kozak holds a PhD degree from Sheffield Hallam University, UK. As a Research Fellow, Metin was affiliated with the University of Namur (Belgium) and as a Visiting Professor at Hong Kong Polytechnic University (SAR China) and Bournemouth University (UK). He serves as an editorial board member and ad hoc reviewer of over 20 journals in tourism and hospitality. He has the publication record of 40+ books released with internationally well-known publishers including CABI, Routledge, Elsevier, Emerald, among others. His research interests entail consumer behaviour and marketing. His current affiliation is with the School of Communication, Kadir Has University, Türkiye. He collaborates with several international universities and co-organizes two conferences in tourism: RESNET and ATMC. https://orcid.org/0000-0002-9866-7529

• Chapter One: Overview of Benchmarking Theory 1.1: Overview of Benchmarking Theory 1.2: Overview of Performance Measurement Theory Chapter Two: Evaluating Benchmarking Studies in Tourism 2.1: Overview of Benchmarking Studies in Tourism 2.2: Limitations of Past Benchmarking Research in Tourism Chapter Three: Towards Destination Benchmarking 3.1: Major Characteristics of the Tourism Industry 3.2: Rationale for Destination Benchmarking 3.3: What is 'Destination Benchmarking'? 3.4: Elements of Destination Benchmarking 3.5: Measuring Destination Performance 3.6: Types of Destination Benchmarking 3.7: Taking Action Chapter Four: Measures of Destination Benchmarking  4.1: Rationale for Measuring Destination Performance  4.2: Indicators of Destination Performance Measures 4.3: Qualitative Measures 4.4: Quantitative Measures 4.5: Strengths and Weaknesses of Destination Measures  Chapter Five: Internal Destination Benchmarking 5.1: Practices of Internal Destination Benchmarking  5.2: Proposed Model of Internal Destination Benchmarking 5.2.a: Measuring the Internal Performance  5.2.b: Collecting the Data  5.2.c: Identifying Performance Gaps 5.2.d: Deciding What to Benchmark  5.2.e: Presenting the Benchmarking Findings  5.2.f: Taking Action 5.3: Strengths and Weaknesses of Internal Destination Benchmarking  Chapter Six: External Destination Benchmarking  6.1: Practices of External Destination Benchmarking  6.2: Proposed Model of External Destination Benchmarking  6.3: Strengths and Weaknesses of External Destination Benchmarking  Chapter Seven: Generic Destination Benchmarking  7.1: Practices of Generic Destination Benchmarking  7.2: Proposed Model of Generic Destination Benchmarking  7.2.a: Measuring the Internal Performance  7.2.b: Collecting the Data  7.2.c: Identifying Performance Gaps  7.2.d: Deciding what to Benchmark  7.2.e: Taking Action  7.3: Strengths and Weaknesses of Generic Destination Benchmarking  Chapter Eight: Data Collection and Analysis  8.1: Research Methods  8.2: Formulation of Data Collection Procedures  8.2.a: Application of Quantitative Research Methods  8.2.b: Application of Qualitative Research Methods  8.3: Selection of Sample Populations  8.4: Collecting Primary Data  8.5: Collecting Secondary Data  8.6: Analysis of Quantitative Data  8.7: Analysis of Qualitative Data  8.8: Overall Analysis  Chapter Nine: Destination Benchmarking: Characteristics and Limitations  9.1: Destination Benchmarking versus Organisation Benchmarking  9.2: Principles of Destination Benchmarking  9.3: Limitations Influencing the Success of Destination Benchmarking  Chapter Ten: Conclusion  10.1: A General Overview of Destination Benchmarking  10.2: Recommendations for Benchmarking in Practice