Addresses head on the vexing—and I mean vexing—question of the symbolic and affective power of the Bomb."" - Ned O'Gorman, author of Spirits of the Cold War: Contesting Worldviews in the Classical Age of American Security StrategyDesiring the Bomb is a brilliant, insightful, and sometimes humorous examination of nuclear apocalyptic discourse keyed to the organizing figure of the Bomb. It's the first groundbreaking, book-length analysis of nuclear rhetoric from a psychoanalytic perspective. Matheson's study is a substantially original contribution—chilling in its implications—to the theoretical humanities in general, and communication and rhetorical studies in particular."" - Joshua Gunn, author of Modern Occult Rhetoric: Mass Media and the Drama of Secrecy in the Twentieth Century