Designing the BBC

Iain Macdonald is Associate Professor of Design at Maynooth University, Ireland. He is the author of Hybrid Practices in Moving Image Design (2016) and his research has been published in journals such as Visual Communication and the International Journal of Art and Design Education.Paula Williams is Course Leader of Advertising and Brand Design at Ravensbourne University London, UK. She is an award-winning creative director who worked as part of the BBC's and RedBee Creative's brand team and, later, as co-founder of Wonder Creative. She is a founding member of the BBC Motion Graphics steering group, responsible for creating a permanent archive at Ravensbourne University.

• Foreword – Bernard LodgeAcknowledgementsIntroduction – Iain Macdonald & Paula Williams1. Branding the BBC: The Cultural and Creative Impact of Identity – Paula Williams & Charlie Mawer2. Painting With Sound – Melissa Morton3. Consistency or Change? Top of the Pops’ Meandering Journey Towards a Sense of Self – Matthias Hillner4. Blue Peter: ‘Here’s One I Made Earlier’ – Iain Macdonald & Kevin Hill5. A Play in Themselves: Drama Titles & Graphics – Iain Macdonald & Iain Greenway6. Doctor Who: Motion Graphics For A Time Lord – Iain Macdonald7. Global Circulations, National Traditions: BBC Motion Graphics and Canadian Television – Andrew Burke8. The Old School Cool: Youth Culture & Multiculturalism in Pre-2000s Britain – O HarunaSection II9. No Width, No Speed. – Graham McCallum10. A Hybrid Creator’s Tool: The Introduction of Quantel Paintbox – Margaret Harvey11. Drawn to Paintbox – Morgan Almeida12. The Best Technique For The Job: Making The Right Choices For The Right Reasons – Liz Friedman13. BBC OU: Moving Education Design from Analog to Digital – Haydon Young14. Digital Pathfinders: The BBC Computer Graphics Workshop 1980 to 1987 – Bill Gardner15. BBC Sport: Of Dash and Dare – Steven Aspinall16. ‘…and now for the News’: Television, Probably: The Age Of Cardboard – Brian Eley17. Breakfast Time: To Infinity and Beyond – Terry Hylton18. News 24/7 – Chyaz Buffett, Mark Chaudoir, Andy Davy, Ian Wormleighton, & Iain MacdonaldEpilogueAppendixTimelineIndex

Designing the BBC presents detailed primary source accounts of their work from a historical perspective … This last aspect of their study may be Designing the BBC’s most important contribution to the emergence of motion graphics as a field worthy of historical and critical examination.