Designing for the Digital Age

Kim Goodwin is VP Design and General Manager at Cooper, where she leads an integrated practice of interaction, visual, and industrial designers, and also directs the development of the acclaimed Cooper U design curriculum. Kim knows the design world from multiple angles; she started her career as an in-house and freelance designer and spent several years as an in-house creative director before joining Cooper 11 years ago. Kim has led projects involving a tremendous range of design problems, including Web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world's largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim's popularity as an author and as a speaker at conferences and companies around the world.

• Foreword xxiiiIntroduction xxvii1 Goal-Directed Product and Service Design 32 Assembling the Team 153 Project Planning 354 Research Fundamentals 515 Understanding the Business 656 Planning User Research 857 Understanding Potential Users and Customers 1138 Example Interview 1559 Other Sources of Information and Inspiration 18310 Making Sense of Your Data: Modeling 20111 Personas 22912 Defining Requirements 29913 Putting It All Together: The User and Domain Analysis 35114 Framework Definition: Visualizing Solutions 37715 Principles and Patterns for Framework Design 40516 Designing the Form Factor and Interaction Framework 42517 Principles and Patterns in Design Language 47918 Developing the Design Language 49719 Communicating the Framework and Design Language 51520 Detailed Design: Making Your Ideas Real 55121 Detailed Design Principles and Patterns 57122 Detailed Design Process and Practices 60523 Evaluating Your Design 64924 Communicating Detailed Design 65925 Supporting Implementation and Launch 68526 Improving Design Capabilities in Individuals and Organizations 693Index 710

"Kim’s book is nothing less than a complete handbook for an entire profession. Kim’s unique background in the practice, pedagogy, and epistemology of the design business has given her the experience needed to write the ultimate ‘how-to’ book. Every step in this fascinating and multi-faceted discipline is described in detail in simple, readable prose, richly illustrated with examples taken from real products, real clients, and real design problems. This book is comprehensive in its scope, exhaustive in its depth, authoritative in its practice, and priceless in its wisdom. I’ve no doubt that this will become the most dog-eared, annotated and worn-from-many-readings volume in your library." —Alan Cooper, bestselling author of The Inmates Are Running the Asylum and About Face 3: The Essentials of Interaction Design "Kim is one of the brightest minds in the world of user experience design. Her work on Goal-Directed Design and persona development has set a standard." —Jared Spool, Founding Principal, User Interface Engineering