Design Thinking for the Greater Good

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her Columbia University Press books include Solving Problems with Design Thinking (2013), Designing for Growth (2011), and The Designing for Growth Field Book (2013), all from Columbia University Press. Randy Salzman is a journalist and former communications professor at the University of Virginia. His work has been published in over one hundred magazines, journals, and newspapers, from The Wall Street Journal and The New York Times to Mother Jones, Bicycling, and Style. Daisy Azer is an adjunct lecturer of marketing at the Darden Graduate School of Business.

• Part I. Why Design Thinking? 1. Catalyzing a Conversation for Change 2. How Do We Get There from Here? A Tale of Two Managers Part II. The Stories 3. Igniting Creative Confidence at US Health and Human Services 4. Including New Voices at The Kingwood Trust 5. Scaling Design Thinking at Monash Medical Centre 6. Turning Debate into Dialogue at the US Food and Drug Administration 7. Fostering Community Conversations in Iveragh, Ireland 8. Connecting-and Disconnecting-the Pieces at United Cerebral Palsy 9. The Power of Local at the Community Transportation Association of America 10. Bridging Technology and the Human Experience at the Transportation Security Administration 11. Making Innovation Safe at MasAgro 12. Integrating Design and Strategy at Children's Health System of Texas Part III. Moving into Action: Bringing Design Thinking to Your Organization 13. The Four-Question Methodology in Action: Laying the Foundation 14. The Four-Question Methodology in Action: Ideas to Experiments 15. Building Organizational Capabilities Notes

This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good. -- Toni Ungaretti, Johns Hopkins School of Education There is no doubt in my mind that Jeanne Liedtka is a leader in the fields of design thinking, human centered design, and innovation in general. -- Reinhold Steinbeck, Center for Design Research, Stanford University Liedtka's process of design thinking can be applied to the normally conservative and entrenched public, social, and educational sectors to start to solve big messy problems. -- David E. Smith, Center for Design Innovation