Design Thinking and Innovation Metrics

Michael Lewrick has worked very intensively in recent years on the mindset that enables us to solve different types of problems. He is a bestselling author, award-winning design thinking and business ecosystem design thought leader, business entrepreneur and visiting professor at various universities globally. His ideas, books, and company, Lewrick & Company, help mobilize people around the world to better lead innovation, digital transformation, and business growth in an era of increasingly rapid change.

• Preface 11Motivation for This Book 18The Roots of Design Thinking 22The History of Innovation Metrics 24Why? How? What? 27WHY Are Design Thinking & Innovation Metrics Important? 29A Quick Read to Get Inspired 45The 101s: Essentials of Design Thinking & Measuring 57Design Thinking 101 60The Design Thinking Paradigm 61Facilitating Workshops 74Working in Teams 82Building Capabilities 88Measuring Impact 97Measuring 101 145From Observations to Real Metrics 146Defining and Applying Metrics 157Defining the North Star Metric(s) 167Working with Exploration Metrics 175Selecting Exploitation Metrics 187Measuring Creativity 197Reflecting Measurements 211Design Thinking Toolkit 103 Measuring Toolkit 223Performance Measurements 201 256OKRs and Beyond 258The Roots of Measuring Objectives 260Three Mindshifts Applying OKRs 264Tips and Tricks for Implementing OKRs 271Facilitating Performance Objectives 277The Future of Design Thinking & Data-Driven Innovation 312Creating Impact with Advanced Tools 314Data-Driven Innovation 301 318Design Thinking & Data Analytics 319Applying the Hybrid Model 320Design Thinking & Artificial Intelligence 335Gaining Efficiency in Customer Interactions 336OKR Toolkit 285Design Thinking & Neuroscience 359Transferring Brain Patterns into Value 360A Final Word 376Practitioner Voices 380Index and Sources 382

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