Robert Jerrard is Research Professor in Design and Director of the Research Centre for Design and the Creative Industries at the Institute of Art and Design, University of Central EnglandDr David Hands is Award Leader for the MA Design Management course, within the Faculty of Arts, Media and Design, Staffordshire University. His areas of expertise include: design policy analysis and implementing technology transfer systems through design. He has recently completed doctoral research into embedding ‘crime resistant’ thinking and tools into the briefing process for both product and spatial designers.

• 1. Design and the Organization 2.Design Management, Urban Regeneration and the Organization of Culture 3. The Italian Furniture Industry and the Kartell Case Study 4. The Long-Term Impacts of Investment in Design: The Non-Economic Effects of Subsidised Design Programmes in the UK 5. Researching Risk in Design 6. Design for the Strategic Re-Positioning of a Sub Supplier 7. Adopting a User-Centred Approach to Designing Against Crime 8. Customer Experience-Based Brand Strategy at the Lenovo Group: Exploring the Potential for Lenovo in the UK PC Market

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Robert Jerrard is Research Professor in Design and Director of the Research Centre for Design and the Creative Industries at the Institute of Art and Design, University of Central EnglandDr David Hands is Award Leader for the MA Design Management course, within the Faculty of Arts, Media and Design, Staffordshire University. His areas of expertise include: design policy analysis and implementing technology transfer systems through design. He has recently completed doctoral research into embedding ‘crime resistant’ thinking and tools into the briefing process for both product and spatial designers.

• 1. Design and the Organization 2.Design Management, Urban Regeneration and the Organization of Culture 3. The Italian Furniture Industry and the Kartell Case Study 4. The Long-Term Impacts of Investment in Design: The Non-Economic Effects of Subsidised Design Programmes in the UK 5. Researching Risk in Design 6. Design for the Strategic Re-Positioning of a Sub Supplier 7. Adopting a User-Centred Approach to Designing Against Crime 8. Customer Experience-Based Brand Strategy at the Lenovo Group: Exploring the Potential for Lenovo in the UK PC Market

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Robert Jerrard is Research Professor in Design and Director of the Research Centre for Design and the Creative Industries at the Institute of Art and Design, University of Central EnglandDr David Hands is Award Leader for the MA Design Management course, within the Faculty of Arts, Media and Design, Staffordshire University. His areas of expertise include: design policy analysis and implementing technology transfer systems through design. He has recently completed doctoral research into embedding ‘crime resistant’ thinking and tools into the briefing process for both product and spatial designers.

• 1. Design and the Organization 2.Design Management, Urban Regeneration and the Organization of Culture 3. The Italian Furniture Industry and the Kartell Case Study 4. The Long-Term Impacts of Investment in Design: The Non-Economic Effects of Subsidised Design Programmes in the UK 5. Researching Risk in Design 6. Design for the Strategic Re-Positioning of a Sub Supplier 7. Adopting a User-Centred Approach to Designing Against Crime 8. Customer Experience-Based Brand Strategy at the Lenovo Group: Exploring the Potential for Lenovo in the UK PC Market

Select Guide Rating