Dr Anxo Cereijo Roibás is User Experience Research consultant. He was UX Research Manager at Vodafone Group and Senior Lecturer at the University of Brighton, Visiting Lecturer at Westminster University, at the Politecnico di Milano and the National Institute of Design (India). His expertise resides in the user experience in pervasive communication systems. Dr Emmanuel Stamatakis is a Senior Research Associate at University College London. He has a background of Exercise and Health, Physical Activity Epidemiology and Sport Science. He has been a consultant for Sport England, The English Department of Health, the National Obesity Observatory and a member in a number of government-coordinated boards on sports and physical activity policy. Ken Black is an independent advisor on inclusive physical activity and disability sport following a lifetime working in the field. He has developed numerous educational resource and workshop materials on inclusive physical activity, including the TOP Sportsability and Elements programmes for the Youth Sport Trust (UK) and the Sportsability and Pacific Sport Ability programmes for the Australian Sports Commission.