Denim Branded

An illustrated history of denim branding from the 1870 to modern contemporary denim brands, through archival images and contemporary photography. A pair of jeans is not considered complete without patches, rivets, buttons, and other trims. The existence of such design elements is not questioned because they are seen as the standard. Denim Branded deconstructs every such element that goes into branding a pair of jeans. These elements are a jeans' identity, its source code, a marker from which to discover the jean’s provenance. Through beautiful and inspirational photography, authors Nick Williams and Jenny Corpuz tell the fascinating and sometimes surprising history of denim branding from the 1870s to modern day. Primary source materials for this book come from the historical archive departments of Levi Strauss & Co., Lee Jeans, Wrangler, Carhartt, and Cone Mills, as well as some of the best contemporary denim brands of today, including Rogue Territory, Dawson Denim, Denham, Kings of Indigo, Endrime, Evisu, Eat Dust, Butcher of Blue, and Tellason.