Defining Media Studies

• Audiences and InstitutionsSonia M. Livingstone: The Rise and Fall of Audience Research: An Old Story With a New EndingDavid Morley: Active Audience Theory: Pendulums and PitfallsKlaus Bruhn Jensen: Problems and Potentials of Historical Reception StudiesHerbert J. Gans: Reopening the Black Box: Toward a Limited Effects TheoryGaye Tuchman: Realism and Romance: The Study of Media EffectsSeth Geiger and John Newhagen: Revealing the Black Box: Information Processing and Media EffectsRobert M. Entman: Framing: Toward Clarification of a Fractured ParadigmFrank Biocca: Communication Research in the Design of Communication Interfaces and SystemsIto Youichi: The Future of Political Communication Research: A Japanese PerspectiveBarbie Zelizer: Has Communication Explained Journalism?Rethinking the Critical TraditionLawrence Grossberg: Can Cultural Studies Find True Happiness in Communication?Robert W. McChesney: Critical Communication Research at the CrossroadsEileen R. Meehan, Vincent Mosco, and Janet Wasko: Rethinking Political Economy: Change and ContinuityDan Schiller: Back to the Future: Prospects for Study of Communication as a Social ForceThe Search for a Usable HistoryEverett M. Rogers and Steven H. Chafee: The Past and the Future of Communication Study: Convergence or Divergence? An exchangeJohn Durham Peters: Genealogical Notes on "The Field"Susan Herbst: History, Philosophy, and Public Opinion ResearchThe Academic WarsPamela J. Shoemaker: Communication in Crisis: Theory, Curricula, and PowerLana F. Rakow: The Curriculum Is the FutureDavid Swanson: Fragmentation, the Field, and the FutureAnandam P. Kavoori and Michael Gurevitch: The Purebred and the Platypus: Disciplinarity and Site in Mass Communication ResearchJose Marques de Melo: Communication Research: New Challenges of the Latin American SchoolAcknowledgementIndex

"The most significant forecast (among many) of Mass Communication studies."--Alan Fried, University of South Carolina"An outstanding addition to the field of media studies. Long needed. Fulfills an existing need. Readable and valuable for student and teacher."--Olin Briogs, Central Missouri State University"A wide-ranging but solid new approach reflecting who we are, how we got here, and where we are going in communication."--Robert Mendenhall, Southwestern Adventist College"An excellent introduction to all the modern and postmodern issues surrounding the conjunction of communication and culture. The postmodern concern over the reversibility of messages and codes is reviewed from many different perspectives. A must-buy for all communication researchers."--Richard Lanigan, President, Semiotic Society of America"Excellent collection. I am considering this as a text for a graduate theory course."--James Parker, University of Wisconsin-Superior