Decoding the Metaverse

Chris Duffey spearheads Adobe's Creative Cloud strategic development partnerships across the enterprise space. Based in New York City, New York, Duffey serves on the Board of Directors for Association of National Advertisers New York (ANA NY) and the Consumer Technology Association's (CTA) Board of Industry Leaders. The author's work has been featured in The Wall Street Journal, The Guardian, Adweek, Adage, Cheddar, The Mirror, The Drum, Campaign, CMO.com, New York Post and Business Insider. He has been recognized as one of "the industry's leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing" by Business Insider, one of the leading minds in AI by Qualcomm and voted the #1 Boldest Digital Health Influencer Award by New York City Health Business Leaders. Duffey is the author of Superhuman Innovation, also published by Kogan Page.

• Chapter - 00: Introduction;Section - ONE: Decoding the platform;Chapter - 01: Web 1.0, Web 2.0, Web 3.0;Chapter - 02: The metaverse;Chapter - 03: Blockchain;Section - TWO: Decoding the experience;Chapter - 04: NFTs;Chapter - 05: Gaming;Chapter - 06: Entertainment;Chapter - 07: Digital fashion;Chapter - 08: Tokenomics;Chapter - 09: 3D worlds;Chapter - 10: Infrastructure - Endpoints, central systems, network, software and AI;Section - THREE: Decoding the imperative;Chapter - 11: Ethics, privacy, security and standards;Chapter - 12: Connection, unity and community;Chapter - 13: The world of empowerment

"In his comprehensive new book, Chris Duffey breaks down the building blocks of the next generation of immersive and surprisingly empowering and delightful experiences - the so-called 'metaverse.' The creative minds and companies that understand and embrace these opportunities first will enjoy a tremendous advantage in the gold rush of the next digital age. Duffey's book is an indispensable guide to this exciting new world of possibility."