Ian Wallis is a senior data and analytics leader, experienced programme manager and frequent conference speaker on data and analytics. He has delivered some of the largest data programmes in the UK.

• Introduction: Why is a Strategy Relevant Today?Positioning the Data StrategySetting the Scope of the Data StrategyComposing the Data StrategyCreating a Route MapContent, Structure and AlignmentCommunications, Culture and Change Readiness Executing the Strategy: Part 1, The PlanExecuting the Strategy: Part 2, DeliveryFlexibility in ExecutionAssessing Value in Data Strategy ImplementationData Strategy: Completing the Journey from Definition to Execution

This is the most comprehensive, practical and useful guide to data strategy that I have come across. I have developed a few data strategies and would have found it easier and produced a better strategy if I had read Ian Wallis' book first. This is a book that is informed by deep, real-world experience of data strategy and the many change challenges involved. It has all the frameworks, tools and thinking you could need, laid out in a clear and readable way. For anyone involved in data or digital strategies it is a must read.

Ian Wallis is a senior data and analytics leader, experienced programme manager and frequent conference speaker on data and analytics. He has delivered some of the largest data programmes in the UK.

• Introduction: Why is a Strategy Relevant Today?Positioning the Data StrategySetting the Scope of the Data StrategyComposing the Data StrategyCreating a Route MapContent, Structure and AlignmentCommunications, Culture and Change Readiness Executing the Strategy: Part 1, The PlanExecuting the Strategy: Part 2, DeliveryFlexibility in ExecutionAssessing Value in Data Strategy ImplementationData Strategy: Completing the Journey from Definition to Execution

This is the most comprehensive, practical and useful guide to data strategy that I have come across. I have developed a few data strategies and would have found it easier and produced a better strategy if I had read Ian Wallis' book first. This is a book that is informed by deep, real-world experience of data strategy and the many change challenges involved. It has all the frameworks, tools and thinking you could need, laid out in a clear and readable way. For anyone involved in data or digital strategies it is a must read.

Ian Wallis is a senior data and analytics leader, experienced programme manager and frequent conference speaker on data and analytics. He has delivered some of the largest data programmes in the UK.

• Introduction: Why is a Strategy Relevant Today?Positioning the Data StrategySetting the Scope of the Data StrategyComposing the Data StrategyCreating a Route MapContent, Structure and AlignmentCommunications, Culture and Change Readiness Executing the Strategy: Part 1, The PlanExecuting the Strategy: Part 2, DeliveryFlexibility in ExecutionAssessing Value in Data Strategy ImplementationData Strategy: Completing the Journey from Definition to Execution

This is the most comprehensive, practical and useful guide to data strategy that I have come across. I have developed a few data strategies and would have found it easier and produced a better strategy if I had read Ian Wallis' book first. This is a book that is informed by deep, real-world experience of data strategy and the many change challenges involved. It has all the frameworks, tools and thinking you could need, laid out in a clear and readable way. For anyone involved in data or digital strategies it is a must read.