Hoppa till sidans huvudinnehåll

Data Mining for Design and Marketing

Inbunden, Engelska, 2009

AvYukio Ohsawa,Katsutoshi Yada

3 739 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.


Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more.Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers.

Produktinformation

Hoppa över listan

Du kanske också är intresserad av

Advances in Artificial Intelligence

Yukio Ohsawa, Katsutoshi Yada, Takayuki Ito, Yasufumi Takama, Eri Sato-Shimokawara, Akinori Abe, Junichiro Mori, Naohiro Matsumura

Häftad

2 089 kr

Advances in Artificial Intelligence

Katsutoshi Yada, Daisuke Katagami, Yasufumi Takama, Takayuki Ito, Akinori Abe, Eri Sato-Shimokawara, Junichiro Mori, Naohiro Matsumura, Hisashi Kashima

Häftad

2 369 kr

Advances in Artificial Intelligence

Yasufumi Takama, Naohiro Matsumura, Katsutoshi Yada, Mitsunori Matsushita, Daisuke Katagami, Akinori Abe, Hisashi Kashima, Toshihiro Hiraoka, Takahiro Uchiya, Rafal Rzepka

Häftad

2 499 kr