Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University.Andrzej Woźniak serves as Associate Dean for Development and lecturer at WSB University, specializing in organisational decision-making, management information systems, and business process improvement.Robert Seliga holds a PhD in economics, specializing in management, higher education marketing, and the professionalization of management in universities.Marcin Lis is Vice-Rector for Student Affairs and External Relations at WSB University and holds a PhD in engineering, his research interests include quality systems, innovation project management, and integrated management systems, with a particular focus on science – business collaboration and knowledge transfer.