Cutting Edge Research Methods in Hospitality and Tourism

Dr. Fevzi Okumus is the CFHLA Preeminent Chair Professor within the Hospitality Services Department at the University of Central Florida’s Rosen College of Hospitality Management. He is the Editor-in-Chief of the International Journal of Contemporary Hospitality Management (IJCHM) and the Journal of Hospitality and Tourism Insights (JHTI). Dr. S. Mostafa Rasoolimanesh is an Associate Professor and Director of Centre for Research and Innovation in Tourism (CRiT), at the Faculty of Social Sciences and Leisure Management, Taylor's University, Malaysia.Dr. Shiva Jahani is a statistician at the University of Central Florida. She specializes in research methodology and advanced data analytics. She is a Graduate Faculty Scholar at University of Central Florida, including at the Rosen College of Hospitality Management. She is the Associate Methodology Editor for the Journal of Hospitality and Tourism Insights.

• Chapter 1. Introduction; S. Mostafa Rasoolimanesh, Shiva Jahani, and Fevzi OkumusChapter 2. Which SEM to Use and What to Report? A Comparison of CB-SEM and PLS-SEM; Ahmet Usakli and S. Mostafa RasoolimaneshChapter 3. Using PLS-SEM to Test for the Moderation effects of Continuous Variables in Hospitality and Tourism Studies; Guy Assaker and Peter O’ConnorChapter 4. Econometric Analysis in Hospitality and Tourism Management; Yang Yang, Graziano Abrate, and Chunrong AiChapter 5. Tourism Growth, Income Inequality and the Dependence between their Quantiles: Evidence from Quantile on Quantile Approach; Syed Ali Raza, Nida Shah, Ronald Ravinesh Kumar, and Md. Samsul AlamChapter 6. Network Analysis in Tourism and Hospitality: A comprehensive review; Filipa Brandão, Zélia Breda, and Carlos CostaChapter 7. Why not Study What Tourists Actually do, instead of asking them What they Think they do?” A call for more experiments in tourism and hospitality research; Malin ZillingerChapter 8. Guideline for Application of Fuzzy-set Qualitative Comparative Analysis (fsQCA) in Tourism and Hospitality Studies; S. Mostafa Rasoolimanesh, Naser Valaei, and Sajad RezaeiChapter 9. Application of Necessary Condition Analysis (NCA) in Hospitality and Tourism Research; Wangoo Lee, Jan Dul, and Zsofia TothChapter 10. Netnography and its Potential for Studies in Tourism and Hospitality; Irina Valerie GewinnerChapter 11. Conclusions; Shiva Jahani, Fevzi Okumus, and S. Mostafa Rasoolimanesh