Customer-Centric Innovation in Finance
Leveraging Human Insights to Drive Product Innovation in the Digital Age
Inbunden, Engelska, 2024
2 309 kr
Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
Finns i fler format (1)
The competition landscape of finance is changing fast and it has never been so important for the finance industry to truly understand their customers.Customer-Centric Innovation in Finance helps finance and fintech innovators understand customers' behavioural motivations to drive effective product development. Relying on quantitative data is not enough: numbers can be great at telling us what people are doing but they often fail to explain why people do what they do. And if a service doesn't exist yet, there is no data to tell us how people use it. Human insights, behavioural science and qualitative data add immense value to product development. Readers will learn to innovate smarter by getting a firm understanding of why customers like their solutions and how they adapt them to suit their needs.The book presents real-life examples throughout of how customers are changing their behaviour in response to a fast-evolving financial landscape and provides practical advice on how to transform such insights into innovation. It explores how to produce customer insights for services that don't exist yet, for instance Central Bank Digital Currencies (CBDCs). It also provides descriptions of hands-on tools to build new insights and apply them to innovation and of methodologies such as portable kits, personas, digital ethnography, observations and interviews.
Produktinformation
- Utgivningsdatum2024-04-03
- Mått156 x 234 x 21 mm
- Vikt611 g
- FormatInbunden
- SpråkEngelska
- Antal sidor296
- FörlagKogan Page Ltd
- ISBN9781398613898
Tillhör följande kategorier
Hoppa över listan
Mer från samma författare
Digital Human Finance
Anette Broløs, Erin B. Taylor, Jillet S. Sam, Shriram Venkatraman
Inbunden, 2026
2 099 kr
Hoppa över listan
Du kanske också är intresserad av
Digital Human Finance
Anette Broløs, Erin B. Taylor, Jillet S. Sam, Shriram Venkatraman
Inbunden, 2026
2 099 kr
Omvårdnadens grunder - paket
Sofia Almerud, Annica Backman, Anna-Karin Edberg, Anna Ehrenberg, My Engström, Katarina Göransson, Lena Marmstål Hammar, Stefan Nilsson, Lars Wallin, Helle Wijk, Joakim Öhlén, Lilas Ali, Anette Alvariza, Ann-Christine Andersson, Pia Andersson, Anna Anåker, Charlotta van Eggermont Arwidson, Margareta Asp, Åsa Audulv, Malin Axelsson, Mariette Bengtsson, Eva Benzein, Lena Berg, Monica Bergqvist, Eva-Karin Bergström, Ida Björkman, Catrin Björvell, Angela Bång, Carina Bååth, Josefin Bäckström, Karin Bölenius, David Edvardsson, Rakel Eklund, Inger Ekman, Mirjam Ekstedt, Ann Catrine Eldh, Karin Enskär, Sofia Erestam, Anneli Eriksson, Henrik Eriksson, Marie Ernsth Bravell, Jan Florin, Anna Forsberg, Henrietta Forsman, Anette Forss, Mio Fredriksson, Febe Friberg, Maria Grandahl, Tanja Gustafsson, Agneta Gånemo, Elizabeth Hanson, Malin Hansson, Amanda Hellström, Ingela Henoch, Inger Jansson, Maria Jirwe, Lena Johansson, Pauline Johansson, Unn-Britt Johansson, Birgitta Kerstis, Ann-Sofie Källberg, Ulrika Källman, Anita Kärner Köhler, Cecilia Larsdotter, Margret Lepp, Maria Lindström Nilsson, Mikael Lundmark, Anneli Löf, Lennart Magnusson, Catharina Melander, Jenny Milton, Beata Molin, Annika Nordin, Maria Norinder, Sepideh Olausson, Carina Persson, Kerstin Prignitz Sluys, Josefin Rahmqvist, Birgit Holritz Rasmussen, Anneli Ringblom, Karin C. Ringsberg, Ann Rudman, Ann-Marie Rydholm Hedman, Silje Rysst, Lars Sandman, Regina Santamäki Fischer, Britt-Inger Saveman, Johanna Sjömar, Karin Stenzelius, Anna Strömberg, Annelie J. Sundler, Märtha Sund Levander, Kristina Svantesson, Anna Swall, Susanne Syrén, Pia Tingström, Johanna Ulfvarson, Sara Wallström, Albert Westergren, Lena Wiklund Gustin, Ulrika Winblad
Häftad, 2025
1 569 kr
- Nyhet
- Nyhet
- Nyhet