Current and Emerging Issues in the Audiovisual Industry

Inbunden, Engelska, 2017

Av Mercedes Medina, Mónica Herrero, Alicia Urgellés, Spain) Medina, Mercedes (University of Navarra, Spain) Herrero, Monica (University of Navarra, Spain) Urgelles, Alicia (University of Navarra

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This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?

Produktinformation

Utgivningsdatum2017-03-03
Mått163 x 234 x 15 mm
Vikt522 g
FormatInbunden
SpråkEngelska
Antal sidor176
FörlagISTE Ltd and John Wiley & Sons Inc
ISBN9781848219779

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Mercedes Medina teaches Media Economics and Entrepreneurship in Communication at the University of Navarra (Spain). Her research interests are focused on media markets, strategic management and quality in media content.Mónica Herrero is Dean of the School of Communication of the University of Navarra (Spain). She lectures in Media Management and her research focuses on television economics and new relationships in the digital era.Alicia Urgellés is a PhD candidate in the Department of Media Management at the University of Navarra (Spain). Her research focuses on entertainment media economics and business models in the video-on-demand context.

Foreword ixRobert G. PICARDIntroduction xiiiMercedes MEDINAChapter 1. New Paradigms of Audiovisual Industry 1Mercedes MEDINA1.1. Toward political freedom 21.2. Media economics challenges 51.3. International trade of ideas 111.4. Bibliography 16Chapter 2. The Threat of OTT for the Pay-TV Market 19Alicia URGELLES2.1. The “new” barriers to entry and value chain 202.2. The pay-TV competitors in Spain 242.3. The competitive and cooperative strategy of Netflix 282.4. Bibliography 36Chapter 3. The Resistance of Legacy TV Channels 39Mercedes MEDINA3.1. The engine of audiovisual market 403.2. Economic potential 463.3. Contribution to society 483.4. Bibliography 52Chapter 4. The Public Service Heritage 53Mercedes MEDINA4.1. The crisis of the Spanish public television 554.2. The current challenges 594.3. Recommendations for the future 624.4. Bibliography 63Chapter 5. The Battle for Audiences 65Mónica HERRERO5.1. The battle for time in the media market 655.2. New measurement systems 685.3. Toward qualitative research 705.4. Bibliography 74Chapter 6. Entertaining Power: Quality of Contents 77Mercedes MEDINA6.1. Defending media content quality 796.2. Perspectives of quality on TV 816.3. Searching for quality 896.4. Bibliography 93Chapter 7. From Attention to Engagement in the Battle for the Audiences 97Alicia URGELLÉS7.1. Attention economy: the relationship with the creative mastermind 997.2. Engagement as the completion of the relationship 1037.3. Trends and practical implications 1077.4. Bibliography 114Chapter 8. Monetizing in the Digital Era 119Mónica HERRERO8.1. Traditional funding systems of broadcasting 1208.2. Broadcasters and online activities 1228.3. The new online business 1268.4. Bibliography 130Chapter 9. Implementing Innovation Strategy 135Mercedes MEDINA9.1. Innovation culture 1379.2. Media transformation 1419.3. Final thoughts 1479.4. Bibliography 148Index 153