Culture’s Engine

William Gosling,  a British engineer, has spent half his working life as an academic, holding professorial appointments at Swansea and then Bath, where mobile communication was his passion. The other half was in industry, where he ended as a Director and  chief technical officer of an electronics company with a ten-figure annual turnover. He is also a Past-president of the Institution of Engineering and Technology.

• 1. Introduction.- 2.  The odd couple.- 3. Why are humans different.- 4. Three flavours of technology.- 5. Subtle subversives.- 6. The active elements appear.- 7. Drivers of technology.- 8. Technology’s other half.- 9. Talk the talk.- 10. Patterns of innovation.- 11. Invention push and market pull.- 12. Deep design.- 13. A hazardous business.- 14. Will anyone want it?.- 15. Failure foreseen.- 16. Can machines think?.- 17. Lady Lovelace's revenge.- 18. The dark side.- 19. Be careful what you wish for.- 20. Past, present, future.- 21. Technology and dreaming